MBA: Workshop on Case Developing and Publishing

Jan 10, 2017

The Department of Business Administration organized a one-day workshop on CASE DEVELOPING AND PUBLISHING on 10th January 2017. Dr Rajasekharan Pillai, Professor, School of Management, Manipal University was the resource person for the workshop.

Dr Prakash Pinto, Dean –MBA welcomed the gathering. Dr Pillai delved on the nuances of developing a case and a research paper. He related his experience of formulating a case, case structuring and techniques of answering reviewer’s queries for publication.
Post lunch session, Dr Pillai gave hands on experience of writing a case followed by presentation by the participants.

Dr Pillai also reviewed few case write-ups and shared his thoughts about the same.
Ms Babitha Rohit, Assistant Professor proposed the vote of thanks. Over 40 Commerce and Management Faculty members from various undergraduate and Post Graduate Colleges attended the workshop.

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