MBA : Ingenious-2K18 Workshop on Business Plan

Mar 10, 2018

The Department of Business Administration, SJEC organized a Workshop on Business Plan Writing on 10th March 2018 at Bishop Aloysius Paul Hall. The workshop was conducted prior to the event Ingenious-2k18 to enhance the knowledge of students on various areas of business plan writing. Students from 1st year MBA and various engineering departments participated in this workshop. The program started at 11.00 AM with a welcome speech by Acharya Chitralekha J, Faculty Coordinator, Ingenious-2k18. Dr Anjali Ganesh, Professor, Department of Business Administration, SJEC was the resource person for the workshop. 

Students can use the concept of preparing a business plan as a method of exploring new ideas for starting a business. A business plan is a series of questions that helps a person think about the requirements and the possibilities of any kind of business. The workshop aimed at helping the audience identify the key areas to be considered while framing a business plan. 

Dr Anjali Ganesh started the session by interacting with the students to know their level of understanding on the subject. The quote “If you fail to plan, you are planning to fail”  was used by Dr Anjali to explain the importance of the workshop. Dr Anjali highlighted the three core areas of a business plan which were, product plan, marketing plan and financial plan. A detailed explanation on various components of a business plan was provided to the students. Live examples of various business enterprises like Airtel, Infosys, Paytm, Tata Motors and Flipkart were discussed to understand the strategies followed by them. The session was very informative and interactive and ended with a series of queries from the students, which were answered by Dr Anjali Ganesh.

Ms Delita Denia Roche from 1st year MBA proposed the vote of thanks and Dr Prakash Pinto, Dean MBA in his concluding remarks motivated the participants to take active part in business plan development and also assured to provide them with all the necessary support.

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