Guest Lecture on ‘Effectiveness of Communication and Sales Skills’

The Department of Business Administration organised a guest lecture on 'Effectiveness of Communication and Sales Skills' by esteemed speaker Mr. Mangalnath M.K. Ms Fathima Nassar, Student I MBA introduced the speaker and highlighted his illustrious career in Sales and Marketing in renowned companies such as Videocon, LG Electronics, Airtel and Harsha and his current passion as an Eco-preneur.

Mr. Mangalnath M.K emphasized the importance of pursuing a career with passion, sincerity, and dedication. He encouraged the students to explore industries aligned with their interests and aspirations, stressing the need for ambition and forward-thinking. He also stressed upon the significance of effective communication in the sales process.

The speaker elucidated the difference between one way and two-way communication and underscored the importance of clarity and engagement in communication. Mr. Mangalnath elaborated on the Sales, Targeting and Positioning strategy, emphasizing the need for businesses to identify and target their ideal customer segments effectively. Throughout the session, Mr. Mangalnath shared insights into the realities of the professional world citing examples from his marketing and sales career. He urged students to embrace challenges as opportunities for growth.

The session provided valuable insights into the intricacies of communication and sales skills. Mr Mangalnath M.K's wealth of experience and practical advice resonated with the students, inspiring them to approach their careers with dedication and ambition. The session served as a reminder of the importance of effective communication and strategic thinking in the pursuit of professional success.