The Entrepreneurship Development Cell, Department of Business Administration, organised a talk on the topic "Entrepreneurial Jouey-Struggle to Succeed” for MBA students on 10 June 2022. The resource person was Mr Harikrishna Thodinnaya, Entrepreneur, Ecchanna Dairy Services, Mangalore. The session began with a welcome speech by Ms Ashleen Mascarenhas student of II MBA. Mr Harikrishnna in his talk gave several examples with stories how a problem solving product became successful entrepreneurship. He encouraged the students to take up entrepreneurship. He also shared his entrepreneurial venture Ecchanna daily services which he started in the year 2017 to cater the need for supplying fresh milk and milk products in and around Mangalore. At the end of his talk Mr Harkrishna shared his project details where he provides inteship to the students who would conduct marketing drives for his products. Dr Prakash Pinto, Dean-MBA, Dr Shakila B , the faculty co-ordinator and Faculty MBA were present on the occasion. Ms Rashmi Bekal student of II MBA proposed the vote of thanks.