Visiting Faculty
A Ph.D in Digital Marketing with more than 19 years of work experience, in Building Materials, Pharmaceutical and Medical Devices, with expertise in business development, key account management, Channel Sales, New Territory Development, international experience and regional profile and grant writing.
From teaching marketing and seeding academia-industry collaboration for reputed academic institutes to managing national and global sales and distribution for hardware manufacturers, interior design firms and healthcare organizations, Madhukar has carved a niche in accomplishing both top-down and bottom- up agendas with equal alacrity and finesse.
An MBA specializing in marketing & finance, his proven expertise in cross-curricular teaching, business development, and key stakeholder management has helped him amass an experiential wealth of multidisciplinary insights. As an integral member of the Innaumation core team, Dr. Madhukar inspires and drives the shared vision for the company - from strategy to execution - besides spearheading initiatives across all key fronts: grants, sponsorships, sustainability, business development, channel engagement, sales and marketing, HR and Administration. A researcher at heart, he also has a PHD. in Digital Marketing.
| Sl.No | Qualification Level | University | Area of Specialization | Year of Compeltion | Awards | ||||
|---|---|---|---|---|---|---|---|---|---|
| 1 | Phd | Visvesvaraya Technological University, Belgaum | Marketing | 2021 | |||||
| 2 | MBA | IFIM- BSchool, Bangalore | Marketing and Finance | 2005 | |||||
| 3 | BBM | Mangalore University | Finance and Marketing | 2003 | |||||
Makers Nest Private Limited · Part-timeJan 2020 to Present · 4 yrs 7 mos
Carl F India Pvt Ltd
| Sl | Title of the Paper | Volume/Issue | Month / Year | Journal/Magazine |
| 1 | Digital Marketing Of Mutual Funds: A Demographic Approach | Volume 6, Issue 1 (III) | January - March, 2019 |
International Journal of Advance and Innovative Research |
| 2 | Consumer Behaviour towards Marketing Mix in Organized Retail: A Study with reference to Supermarkets in Mangalore |
Volume – 5, Issue 2 (5) | April - 2018 | International Journal of Management Studies |
| 3 | Investigating The Impact On BSE Sensex Using Multiple Regression Model | Volume no. 4, Issue no. 11 (ISSN 2231- 4245) | November, 2014 | International Journal Of Research In Commerce, Economics & Management |
| 4 | Indian Rural Markets- Developing a sustainable Healthcare System and Health Insurance System | Volume 3, Issue 1 (ISSN 2229-5496) |
March, 2012 | AIMIT Working Paper Series |
| 5 | Creating Brand Equity in Rural Markets with Special Reference to Financial Services | Proceedings of National Seminar |
March, 2012 | National Conference on Achieving Distinctive Competence Through Service and Excellence |
| 6 | Quality Enhancement in Service Sector with Special Reference to Healthcare Industry – Issues and Challenges |
Proceedings of National Seminar |
March, 2012 | National Conference on Achieving Distinctive Competence Through Service and Excellence |
| 7 | Role of Self-Help Groups in Capital Formation | Proceedings of National Seminar |
March, 2012 | National Conference on Achieving Distinctive Competence Through Service and Excellence |
| 8 | Adoption of IMC for Provision of Financial Services in Less Developed Countries | Proceedings of National Seminar |
March, 2012 | National Conference on Achieving Distinctive Competence Through Service and Excellence |
| Creating Brand Equity in Rural Markets with Special Reference to Financial Services | Proceedings of National Seminar |
March, 2012 | National Conference on Achieving Distinctive Competence Through Service and Excellence |
| Quality Enhancement in Service Sector with Special Reference to Healthcare Industry – Issues and Challenges |
Proceedings of National Seminar |
March, 2012 | National Conference on Achieving Distinctive Competence Through Service and Excellence |
| Role of Self-Help Groups in Capital Formation | Proceedings of National Seminar |
March, 2012 | National Conference on Achieving Distinctive Competence Through Service and Excellence |
| Adoption of IMC for Provision of Financial Services in Less Developed Countries | Proceedings of National Seminar |
March, 2012 | National Conference on Achieving Distinctive Competence Through Service and Excellence |
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| Sl | Name of the Workshop | Date | Institution |
| 1 | Research Methodologies & Latex | 09-09-2014 to 11-09-2014 | VTU, Belgaum Conducted at Shree Devi Institute of Technology, Mangalore |
| 2 | Research Methodology in Management and Social Sciences – A Skill Building Approach |
18-02-2013 to 22-02-2013 | JNNCE, Shimoga |
| 3 | Research Methods for Business Management and Social Sciences |
23-07-2012 to 29-07-2012 | Sahyadri College of Engineering and Management, Mangalore |
| 4 | Workshop on Consumer Research Practices by Nielsen at 5th IIM-A Doctoral Colloquim |
06-01-2012 | IIM- Ahemadabad |
| 5 | Workshop on Essentials of Qualitative Research at 5th IIM-A Doctoral Colloquim | 06-01-2012 | IIM- Ahemadabad |
| 6 | Workshop on Qualitative Research Tool (NVIVO) at 5th IIM-A Doctoral Colloquim | 06-01-2012 | IIM- Ahemadabad |
| 7 | Research Methods for Business Management and Social Sciences |
11-07-2011 to 17-07-2011 | AIMIT, Beeri, Mangalore |
| 8 | Research Methods for Social Sciences – A Skill Building Approach |
09-08-2011 to 11-08-2011 | AIMIT, Beeri, Mangalore |
| Rural Transformation and Developmental Perspective Managerial Challenges | 22-01-2012 | Manipal Institute of Management, Manipal |
| National Conference on Achieving Distinctive CompetenceThrough Service and Excellence |
23-03-2012 24-03-2012 |
St. Jospeh’s Engineering College, Vamanjoor |
Dr Madhukar S M
Visiting Faculty
MBA, Ph.D
